Free Content Strategy Kit
Find the gaps in your content strategy. Then close them.
Score your content strategy in five minutes, download your results as a PDF, and grab the same slide and calendar templates we use to build plans with our clients.
How the kit works
- Step 1
Assess
Answer 10 questions across Story and Logistics. See your score and a prioritized list of next steps.
- Step 2
Shape your story
Use the slide templates to lock in business objectives, messaging pillars, audiences, and activation tactics.
- Step 3
Run the plan
Map it to year-long, quarterly, and monthly calendars so your team knows what ships and when.
Content Strategy Checklist and Assessment
How strong is your content strategy?
Be honest. "In Progress" counts for something, and the gaps you flag become your action plan.
Your next steps
Templates
Build the plan with the tools we use.
Free to download. Edit them, make them yours, and share them with your team.
Content Strategy Slide Templates
Present your strategy in two parts: the story you're telling and the logistics behind it.
- Business objectives, messaging pillars, and activation tactics
- Themes, campaigns, and a marketing overview
- Target audiences and content objectives
- Leading and lagging indicators
Content Calendar Templates
Go from a year-long view down to the day, with on-theme and off-theme plans kept separate.
- Year-long calendar by quarter
- Quarterly theme planner: goal, focus, outcomes, audience, timing
- Monthly calendar
Checklist and Assessment
The spreadsheet version of the assessment above. Use it in a team workshop or re-score each quarter.
- Story and Logistics checklists
- Built-in scoring key
- Track progress over time
Want a hand?
We don't flex. We deliver.
Whether you run with the templates yourself or want us in the room, we'll help you turn your score into a plan your team can execute.
Get StartedLoKey Kits
Ready-to-use frameworks, strategies, and templates for teams that execute on their own.
LoKey Experiences
Hands-on strategic sprints that tackle a specific growth challenge.
LoKey Alignments
Ongoing planning, advisory, coaching, and optimization support.